China’s vast Western province of Xinjiang is in the news today:

Two men armed with knives and explosives ambushed a military police unit in China’s majority Muslim northwest Monday morning, killing 16 officers and wounding 16 others before being arrested, according to the state media.

Besides finally giving Beijing some solid evidence to back claims that the 2008 Olympics are under unprecedented threat of terrorist attack (used as a justification for the government to beef up security and crack down on dissidents), the attack raises a revelatory question: Why are the Uyghurs so often ignored by Western media?

Take for example, this quote from the article:

Dilxat Raxit, a spokesman for the World Uyghur Congress, an exile group based in Germany, said China’s Han majority had been systematically repressing the culture and religion of Xinjiang residents, and that such policies were radicalizing a growing number of people.

Doesn’t this sound exactly like the Dalai Lama’s accusations of China commiting “cultural genocide” in the province? When considered on a general level, there seems to be very little separating the Uyghur independence movement from the Tibetan one–both are racially and culturally distinct groups seeking to obtain autonomous, theocratic governance of mineral-rich Chinese provinces. Why, then, is there so much grassroots support for Tibetan independence in the West and so little interest (or knowledge) or for the Uyghur cause?

It certainly isn’t due to size. There are, after all, about 2-4 times as many ethnic Uyghurs as Tibetans in the world. It also isn’t due to a significant difference of tactics: the Uyghurs, for the most part, having been peaceably seeking independence and the Tibetans, the recent riots in Lhasa showed, are just as capable of violence as anybody else.

Western biases play a large role here. Uyghurs, as Muslims, are more directly perceived as rivals to the still-very-Christian West, which has long eyed China as a place for evangelical expansion. Further, the 9-11 terrorist attacks have galvanized the Western world against most Muslim groups, and made Chinese claims that the Uyghurs are terrorists easily digestible. Last, the Uyghurs lack a charismatic spokesperson like the Dalai Lama, who can smile for the all-important photo-ops.

But most important is that the West has long, as Chinese bureaucrats so often whine, held unusual favoritism towards Tibet–the sources of which Westerners are rarely upfront about. All of the most significant reasons for supporting Tibetan independence, after all–human rights, an end to “cultural genocide”, ethnic self-determination–are cross-applicable to the Uyghurs. Regardless, a world-wide college network of chapters of “Free East Turkestan” isn’t forthcoming.

If the Western world really wants to make a difference in Tibetan and get China to pay attention to human rights grievances then the best place to start would be with some self-introspection, not attempts to embarrass Chinese leaders. Some organizations are honest about their interest in Tibet (like Amnesty International, which also covers human rights abuses with Uyghurs) but too many others are not.

Until Westerners can be forthcoming about why they really care so much for Tibet, then, it seems unlikely that outside human rights pressure will be perceived as anything other than bias in China. This means that what has long been the case will continue to be so: non-Chinese support for Tibet will work against the human rights cause, as much as help it.

Not cool enough to merit attention, apparently.